Wearing Red May Boost Your Sex Appeal

October 28, 2008

By Theresa Tamkins

TUESDAY, Oct. 28 (Health.com) — Does wearing the color red give you a sexual edge? Maybe, according to a new study, which found that men find women sexier if they’re sporting a crimson hue rather than, say, blue or green.

However, red won’t make you look smarter or more competent, says study author Andrew Elliot, PhD, a professor of psychology at the University of Rochester in New York.

“We only found the effect for attraction, so males don’t rate females in red as more intelligent, more likable, or as having a better personality; they only rate her as sexier and more attractive,” he says.

Men also were more likely to say they wanted to have sex with a woman and that they would be willing to spend more on a date if she were in red, according to the report in the Journal of Personality and Social Psychology.

In a series of five studies, about 150 heterosexual men (homosexual men and those with red-green color blindness were excluded) rated photographs of women framed in red, white, gray, green, or blue, or with the woman in a red or blue shirt.

On a 7-point scale, with 1 being the least sexy and 7 a white-hot sex goddess, the color red added about 1.25 points to the rating, says Elliot.

Next: Can red help politicians win elections?

(PHOTO: FOTOLIA)


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